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Because there is nothing like that feeling of seeing an ad of your favorite movie the size of a 15 story building or how the corners crunch up a book you've read a million times.
As a user experience champion, print is absolutely a part of the overall customer experience. Which is why my projects usually encompass designing for multiple channels including a print. From designing my company's annual report to spear heading the art direction for print material for major events throughout the year, print has always been apart of my world of design.
