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Creative Direction
United Way Campaign Video

Directing a campaign video from concept to implementation for deployment across multiple platforms.


Creating for Good

It all started with an idea.

For the past 7 years, I've been a creative ambassador for my company's United Way partnership campaign. Every year, my team supports the campaign with creative digital and print assets that roam across digital platforms, email messages, social campaigns, advertisements and native mobile apps.

2 years ago, I added to our list of deliverables with the idea to create an uplifting and fun video that would inspire everyone to contribute to the cause. It boosted moral and helped raised over $800,000, a 15% increase from the year before.

View full video.

Behind the scenes.