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Hi, I'm Mindy.

I am an accomplished creative leader, UX innovator, and strategic brand builder with a proven track record of building high-performing teams and bringing bold strategies to life that drive digital demand and position top-tier brands for maximum performance.

My background includes diverse experience driving marketing, UX, and digital initiatives spanning a wide range of industries, including financial services, fashion, retail, consumer products, technology, telecommunications, and events / live entertainment.

Career highlights

LinkedIn Profile >

Since 2012, I have led all aspects of user experience, digital, and brand design for US & China-focused financial institution, East West Bank — coaching a cross-functional team based in the US, India, and China through the delivery of brand-aligned assets and content.

Earlier, I played a key role in elevating the e-commerce capability and digital presence of LA-based fashion brand, BCBGMAXAZRIA — successfully building a staff of 4, boosting brand awareness, and significantly growing customer engagement.

I began my career with creative roles at Ticketmaster/Citysearch, TelePacific, and Big Zoo while also leading two organizations as an entrepreneur.

The Bottom-Line: I am a passionate creative who thrives when aligning technology, vision, culture, and design thinking to solve critical challenges and enhance customer experience. I am an impeccable relationship builder who brings the best out in teams, drives transformative results, and delivers consistent, repeatable success — no matter how great the initiative.

What I can do for you...

  • Positioning & Architecture
  • Brand Identity
  • Product Launches
  • Comms Planning
  • Creative Development
  • Cross-Channel Content Planning & Production
  • Content & Digital Marketing
03User-centered Experience DESIGN
  • Design Thinking
  • UX/UI/CX
  • Visual Design
  • IA/Wireframing
  • Rapid Prototyping
04InsightS & Validation
  • User Research
  • Data Analytics
  • Customer Journey Mapping
  • Competitive Analysis
  • Usability Testing
05Business Management
  • Strategic Planning
  • Process Optimization
06Cross-Functional Leadership
  • Team Building
  • Talent Coaching & Mentoring
  • Stakeholder Steering

Let's inspire something magical together!

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