I am an accomplished creative leader, UX innovator, and strategic brand builder with a proven track record of building high-performing teams and bringing bold strategies to life that drive digital demand and position top-tier brands for maximum performance.
My background includes diverse experience driving marketing, UX, and digital initiatives spanning a wide range of industries, including financial services, fashion, retail, consumer products, technology, telecommunications, and events / live entertainment.
Since 2012, I have led all aspects of user experience, digital, and brand design for US & China-focused financial institution, East West Bank — coaching a cross-functional team based in the US, India, and China through the delivery of brand-aligned assets and content.
Earlier, I played a key role in elevating the e-commerce capability and digital presence of LA-based fashion brand, BCBGMAXAZRIA — successfully building a staff of 4, boosting brand awareness, and significantly growing customer engagement.
I began my career with creative roles at Ticketmaster/Citysearch, TelePacific, and Big Zoo while also leading two organizations as an entrepreneur.
The Bottom-Line: I am a passionate creative who thrives when aligning technology, vision, culture, and design thinking to solve critical challenges and enhance customer experience. I am an impeccable relationship builder who brings the best out in teams, drives transformative results, and delivers consistent, repeatable success — no matter how great the initiative.